(…and two reasons I might be wrong)
Since the Consumer Electronics Show back in January 2010 we’ve all been inundated with announcements suggesting 3D will quickly move from the cinema to our TV at home. 3D viewing isn’t new – stereoscopy was patented as early as 1838, and 3D has hyped time and time again, most notably in the 1950’s. The consumer electronics industry is trying to recreate the success of HD, now for 3D, based on the cinematic revival of 3D of recent years.
And indeed, since January, many 3D TVs were brought to market, TV networks and programs in 3D are about to be broadcast, and most notably, the world cup is now broadcast in 3D, and there’s still more to come. Some consider 3D much more important to consumers than the HD transition. So why, despite all these rosy predictions, do I believe that 3D TV will not take off nearly as quickly, if at all? Why am I betting against the experts on this one?