Tag Archives: Pure Digital

Did competition kill Flip or Cisco fumbled?

Cisco is not a happy place to be these days. Last week, when Cisco announced they would be cutting as many as 11,500 employees, or 15% of their 73,408-strong workforce, I was reminded of the earlier step they took last quarter, when Cisco announced it would shut down and discontinued Flip, pink-slipping 550 employees. You might recall that Cisco acquired Pure Digital, the manufacturer of the popular Flip digital camcorder, for $590 million back in 2009. Even then many observed this was not a great fit. Continue reading Did competition kill Flip or Cisco fumbled?