First, I’d like to say this is not a typical blog post for me – just something that seemed interesting and I wanted to share.
I get it that companies, organizations, and even countries use film as a way to get their message across to the masses and to affect public opinion. I was just on a flight and began watching the movie Promised Land with Matt Damon. One minute into the movie, it’s clear this movie is going to be about a farm town story where a big natural gas company comes in to buy all the property and begin fracking to produce the gas that lies beneath their town.
Then, I notice that “Image Nation Abu Dhabi” is listed in the opening credits (small print, short notice, no specific credit mention), and I guess it is probably involved, somehow, in the production of the film. I paused the film and wrote down my thoughts: What does Abu Dhabi, the capital of the United Arab Emirates (UAE), have to do with this film? It reminded me that Abu Dhabi and UAE are oil nations. Actually, the whole economy of UAE is based on oil as the world’s third largest oil exporter.
A key part of my day job is looking at how Amdocs, as a company, continuously improves its innovation capabilities and becomes an innovation powerhouse. So, I’m going to start a series of “About Innovation” posts talking about this—welcome to the first installment! I have so many things to tell you about what we do at Amdocs to nurture a culture of innovation and to become an effective innovator. So in order to help me choose which topics to discuss, I’ll rely on your feedback to help guide me.
So why did we hang a bunch of movie posters across the company?
We wanted to make sure everybody in the company, and beyond, understands that “innovation works” at Amdocs. Not only that we are seeing the results of our innovation activities, but also that it is really worth it for all the various stakeholders, and in particular, one community was most of interest to me – the innovators themselves. As a large company, we have many processes to help weed out variability in our day-to-day operations, in order to consistently recreate our successes, consistently produce quality products, and consistently deliver massive transformation projects for the world’s largest service providers. You cannot do these things consistently without good established processes and best practices—so we have many of these. But that can make innovation, challenging, as it requires trying something that’s new and different, and not part of the established process. Some might think that innovators might not fit in this culture. Well, they are wrong. Innovators can fit in, and we need them. But it takes some adjusting and encouragement to make this happen.